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★ LoungeUp Success Stories : Hotel Grandes Rousses

Hotel Grandes Rousses is a 4-star hotel made up of 106 rooms and suites situated in Alpe d’Huez, overlooking a breathtaking view of the mountain range. This establishment combines luxury with comfort  to offer beautifully decorated rooms and communal spaces. The hotel also offers a bar, a spa, a bistro restaurant, L’Espérance, and a local…

★ LoungeUp Success Stories : Alpapart Apparthotel

Alpapart is a group of five hotel complexes made up of 144 apartments and located in the heart of the Alps, in the ski resorts of Tignes and La Rosière. The group’s philosophy is to offer guests the independence of an apartment combined with the services offered by a hotel. As a long-term client of…

★ Client Interview: GHM Hoteles

GHM Hoteles reached out to LoungeUp to digitalise its guest relationship The platform LoungeUp facilitates guest request management and streamlines the guest’s stay. The GHM Hoteles group, based in the Sierra Nevada (Spain), installed LoungeUp in their establishments with a specific objective in mind: to offer a smooth and digital guest experience which can be…

QR Codes Check Back into Hotels

A QR Code (Quick Response Code) is a universal symbol composed of a sequence of characters (up to 7089 characters in comparison to the barcode’s 13). It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within an app. This form of technology has…

The Power of Personalisation

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.  According to a recent study by Qubit, personalisation would significantly increase an establishment’s…

[STUDY] Ten Golden Rules on SMS To Improve the Guest Experience

WHY YOU SHOULD INTEGRATE SMS IN YOUR HOTEL’S ENGAGEMENT STRATEGY by Mathieu Pollet   INTRODUCTION SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay.…

Transform the hotel stay into an “experience”

— 5 minute read — We hear it everywhere, the ‘customer experience’ is a hot topic, and even more so in tourism. And for good reason, investing in the experience could increase profits and customer loyalty.   WHAT IS THE CUSTOMER EXPERIENCE? In general In all sectors, the term ‘customer experience’ refers to the series…