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How to make customer interactions contactless without dehumanising client relations

More than ever, the time is ripe for digitalisation. Even the most traditional  hotels  are gradually equipping themselves with technology  so that they’ll be able to reopen and offer guests a secure, contact-free experience. But, by making interactions and processes completely contactless, aren’t we starting to dehumanise the relationship and lose touch with our guests?…

Online Reputation: It is not what you have been told

The continuing concerns that many hoteliers and marketing managers have about their online reputations are more than justified. There are very few businesses today that can afford not to be seen digitally. Consumers allow themselves to be influenced by the opinions shared by anonymous users,  a trend that took a long time to develop, but…

LoungeUp Success Stories: Playa Montroig Camping Resort

Playa Montroig Camping Resort calls on LoungeUp to digitise its customer relations The LoungeUp platform has developed a solution dedicated to the outdoor accommodation industry: Tipiz. This platform helps campsites to enhance customer experience and facilitate the daily life of campsite teams. The Playa Montroig Resort in Spain has decided to use this solution to…

Touchpoints not to miss during a guest’s stay

BEFORE ARRIVAL A hotel experience begins well before a guest arrives in their room. Unfortunately for guests at many hotels it begins with a standard, purely administrative booking confirmation sent by the Property Management System (PMS). This first contact is sometimes even the only communication a guest will receive before their arrival. This is the…

Mapping the Hotel Guest Journey

A traveller’s journey consists of a number of points of contact, each representing an opportunity for the hotelier to create a relationship with their guest.  At each stage of the guest journey amongst the vast offer of travel tech, you can find: The tools used by the guest whilst travelling The tools used by the…

The Power of Personalisation

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.  According to a recent study by Qubit, personalisation would significantly increase an establishment’s…

[STUDY] Ten Golden Rules on SMS To Improve the Guest Experience

WHY YOU SHOULD INTEGRATE SMS IN YOUR HOTEL’S ENGAGEMENT STRATEGY by Mathieu Pollet   INTRODUCTION SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay.…

Press Review Hospitality & Technology #June2020

  📎 LATEST ARTICLES 📎 How to Make Customer Interactions Contactless Without Dehumanising Client Relations – Blog More than ever, the time is ripe for digitalisation. Even the most traditional hotels are gradually equipping themselves with technology so that they’ll be able to reopen and offer guests a secure, contact-free experience. But, by making interactions…

Press Review Hospitality & Technology #April2020

📎 LATEST ARTICLES 📎   Booking CEO In the Letter To Employees: “It is Going To Get Worse Before It Gets Better” – Idaho Reporter Booking Holdings one of the largest online travel agencies (OTA) and second biggest in U.S. market after Expedia, is taking the measures to save cash during the travel meltdown caused…

Press Review Hospitality & Technology #March2020

📎 LATEST ARTICLES 📎   Designing A Hotel With Technology At Its Heart – HospitalityNet Thourghout the last 10+ years, there has been a new type of hotel emerge. A hotel that brings forward the idea of “Affordable Luxury”. In fact, that very statement was coined by the innovative hotel chain CitizenM. Since CitizenM burst…

Hotel CRM, the customer relationship management tool par excellence

  CRM (Customer Relationship Management) software does exactly what it promises to do: manage customer relations. It is sometimes (wrongly) regarded as a simple emailing tool, or as a solution for managing business proposals.  In actuality, it is a combination of tools and connections which manage all of the hotel’s interactions with each guest through…

Press Review Hospitality & Technology #January2020

📎 LATEST ARTICLES 📎 Hotel CRM, The Customer Relationship Management Tool Par Excellence – Blog CRM software does exactly what it promises to do: manage customer relations. It is sometimes (wrongly) regarded as a simple emailing tool, or as a solution for managing business proposals. In actuality, it is a combination of tools and connections…

Press Review Hospitality & Technology #January2020

📎 LATEST ARTICLES 📎 Hotels With Cool Tech For the Business Traveler – TechRepublic These brands offer helpful tools and gadgets for a smooth-running stay for guests. You’d rather be home. You’re exhausted. You need to be on your game. It’s a business trip. Thanks to the infusion of helpful tech into hotels across the…