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The Power of Personalisation

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.  According to a recent study by Qubit, personalisation would significantly increase an establishment’s…

TEN GOLDEN RULES TO SMS HOTEL GUEST ENGAGEMENT

WHY YOU SHOULD INTEGRATE SMS IN YOUR HOTEL’S ENGAGEMENT STRATEGY by Mathieu Pollet   INTRODUCTION SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay.…

Hospitality & Technology Press Review #September2019

  📎 LATEST ARTICLES 📎   Marriott International Commits to Continued Innovation in Hotel Guest-facing Technologies – Hotel Technology News Launched in February, the Marriott Bonvoy app is designed to make it even easier for people to search and book hotels across Marriott’s portfolio of 6,700 participating hotels across 30 brands in 130 countries, engage in mobile…

Hospitality & Technology Press Review #June2019

  📎 LAST ARTICLES 📎   Ten Golden Rules to Improve Guest Experience with SMS– HospitalityNet Why and how you should integrate SMS to your hotel’s guest engagement strategy. SMS is one of the most popular communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personnalised service providers like hotels…

Hospitality & Technology Press Review #May2019

     TRENDS    Hotel Guests Want Curated Recommendations, Amenities – Not Robot Concierges – Phocuswire Consumers are seeking personalization at all stages of traveler journey, including during stays at hotels, where they increasingly want recommendations and in-room amenities curated to their liking.   Industry Report: Innovation Strategy in Practice – Hospitality Net How do global hospitality…

Hospitality & Technology Press Review #April2019

     PRE-STAY    Profiting From Prearrival – Hotel Online Every hotelier knows that tech-enabled personalization is crucial to the future success of one’s brand. In reality, though, these customized experiences are very difficult to put in place, often requiring complex software integrations, significant CapEx and a fully trained team – both at the supervisor and…

LoungeUp Success Stories: SISTERHOTELS Group

Stéphanie Batten, General Director – SISTERHOTELS Group“`   Hôtel Bassano WHY LOUNGEUP? LoungeUp has allowed us to set up a complete guest journey which starts from the very moment of reservation until after their stay. LoungeUp has also allowed us to put in place additional sales, to capture guests who come via OTA’s then to…

LoungeUp Success Stories: 1er Etage

Serge Topolanski, Co-founder – 1er Etage 1er Etage Sopi WHY LOUNGEUP? In 2015, when we met LoungeUp at Equip’Hotel trade show, I was looking for an App type solution to communicate with my guests. I fell straightaway on the right product, we quickly started talking, and embarked on the adventure. We have two main uses.…

Hospitality & Technology Press Review #March2019

    DIGITALISATION    How Smart Rooms can Transform Hotel Brands – Hotel Management Smart rooms can provide efficiencies in terms of less wasted water or electricity. They can also reduce the need for staff members to perform tasks that can be moved to automated “smart” systems. These cost savings are great for the bottom line,…