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Hospitality & Technology Press Review #April

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Hilton now offers digital room keys at 1,000 properties (Successful Meetings)
Guests can now unlock their rooms using their smartphones at 1,000 Hilton hotels around the world.
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How online reviews can make or brake your business (Frederic Gonzalo)
I have written many times about the importance of online reputation management (ORM), most recently sharing how ORM is still a challenge for hoteliers in particular. Nowadays, what people say and write about your business on social media, discussion groups, industry forums or review sites has much more impact and influence than what brands convey in their owned media and avertising efforts.
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The 5 Hotel experiences guests are talking about most on social media (Hospitalitynet)
Food & Restaurants create the most social media buzz, according to local measure, drawing on guest posts from close to 300 luxury hotels. Every wonder what people post about the most? We’ve listed the top subjects mentioned in posts on Facebook, Twitter and Instagram, from guests staying at close to 300 hotels in North America, Australia and Asia over a two month period.
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