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Hospitality & Technology Press Review #August

  STR and Goole find string correlation between searches and hotel bookings (ehotelier) A joint study by STR and Google focusing on two major hotel markets shows search engine volumes correlate with increased hotel demand. Higher Google search volumes are strongly correlated with higher hotel demand levels, according to an analysis from STR and Google. Read…

Hospitality & Technology Press Review #July

  Airbnb launching premium service to compete with luxury hotels (Independant) Airbnb is close to launching a new service that will match guests with quality-inspected home and apartments rentals. The product is intended to attract higher-paying travellers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels. Read the article  …

Hospitality & Technology Press Review #June

  Booking dominates leads for hotels in key European markets (tnooz) Interesting data released this week that shows the dominance of Booking as a source for hotel bookings in a number of European countries. In each of the five markets —UK, France, Germany, Spain and Russia— the Priceline Group-owned hotel booking site has pretty much…

Hospitality & Technology Press Review #May

  5 ways to boost direct bookings for small hotels (Software Advice) In the hotel room booking wars, online travel agencies (OTAs) seem to be giving up a little ground, and it’s a great opportunity for small, boutique and independant hotels. Hotels that sell through OTAs must pay a commission, so direct bookings mean higher…

Hospitality & Technology Press Review #April

  Hilton now offers digital room keys at 1,000 properties (Successful Meetings) Guests can now unlock their rooms using their smartphones at 1,000 Hilton hotels around the world. Read the article   How online reviews can make or brake your business (Frederic Gonzalo) I have written many times about the importance of online reputation management…