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Reputación Online – No es como te lo han contado

La preocupación continua que experimentan cada vez más muchos hoteleros y responsables de marketing por su reputación en internet está sobradamente justificada. Pocos son los negocios que hoy en día puedan permitirse permanecer al margen de la digitalización. En nuestro país, la tendencia de los consumidores a valorar los establecimientos y a dejarse influir de…

El recorrido del viajero, visto por el hotelero

El recorrido de cualquier viajero está conformado por una serie de puntos de contacto, correspondiendo cada uno de ellos a una oportunidad en la que el hotelero puede crear una relación con su huésped. En cada una de las etapas del viaje y dentro de la amplia oferta de travel tech disponible, vamos a exponer:…

Hotels with mobile apps mean more satisfied customers

— 2 min read —   J.D. Power have recently released a new guest satisfaction study of the hotel industry which focuses on seven key factors to determine overall guest satisfaction: reservation; check-in/check-out; rooms; food & beverage; services; facilities; and cost & fees. What is clear from the results is that the hotels that have…

The Importance of Text Messaging in the Hospitality Industry

— 6 min read —  It feels like text messaging has been around since the dawn of time. In fact, the first text message was sent in 1992, from Neil Papworth wishing Richard Jarvis “Merry Christmas” 1. It was written on a computer because mobile telephones did not yet have keyboards that made it possible to…

Seminars and Conferences : What’s New For 2017?

— 4 min read — MICE (Meetings, Incentives, Conferencing, Exhibitions) is an extremely lucrative industry. A significant portion of it is made up of event planners, however, the hotels and conference centres which host these events play an equally important role. In 2017, smartphone and Internet technology have surpassed being a novelty and are instead…

Isn’t it time for some personalization?

According to internal analysis carried out by the CRM agency Boxever, converting what is known as ‘Big Data’ collection into personalized marketing has generated a 20% increase in conversion rates and a 5% increase in revenue per week for airlines and OTAs. Data is everywhere – everyday each one of us creates our own unique…

Who are the millennials?

— 5 min read —  The millennials in short, are those who are going to define the very future of the travel industry over the next couple of years. Born between 1980 and 1999, they have grown up with technology be it computer games, DVDs and are used to the vast wealth the Internet has…

HAPPY 2015 from LoungeUp!

Here are the 3 major changes facing the hotel industry in the New Year 2015 has arrived and Online Travel Agencies now boast a stronghold of around 20% of the room booking market compared to the meager 1% they held in 2000, their growth showing no sign of slowing as we enter the New Year.…