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The end of roaming charges in Europe

— 5 min read — As of June 15 2017, the end of EU roaming charges will mean that travelling within Europe will become even easier. Gone will be the days of dreading your phone bill after having spent a week using your 3G to navigate around an unknown city.  This will be a great…

Three major hospitality trends to look out for in 2017

— 7 min read — 2017 being in full swing, we have put together a summary of the three major trends that are set to have an impact on the world of hospitality this year and how you can best tap into them.   1. It is becoming increasingly essential for the guest experience to be…

Why does messaging matter?

— 5 min read —   What is messaging? Amidst a climate of continually advancing technology, the mobile device in particular has come a long way. What could once simply make calls is now a completely multi-purpose device, thanks to the staggering 1.5 million apps offered by Apple, and 1.6 million available on Android devices…

Hotels: top trends for 2016

— 5 min read —   First of all, a (slightly belated) Happy New Year from us here at LoungeUp! The first few months of a year are always engaging, forecasting which trends will emerge and gain momentum. This is no doubt the case for the hospitality industry, and Killarney Hotels have produced an insightful infographic…

Don’t forget your Wi-Fi

— 6 min read —   With Wi-Fi becoming an increasingly indispensable factor in everyday life, it is no surprise that its desirability is mirrored in the hospitality sector; as hotels strive to provide the best possible stay for guests, this topic has always been of interest in this industry. If we rewind three years…

The 10 things every in-destination hotel app must have

— 8 min read —   It’s not easy for hotels these days. Not only do they have to battle against the dominance of OTAs for the loyalty of their guests, but the technological revolution has made it increasingly difficult for hoteliers to communicate with a type of traveler who now prefers to find information…

Isn’t it time for some personalization?

According to internal analysis carried out by the CRM agency Boxever, converting what is known as ‘Big Data’ collection into personalized marketing has generated a 20% increase in conversion rates and a 5% increase in revenue per week for airlines and OTAs. Data is everywhere – everyday each one of us creates our own unique…

The Seven Signature Moves of the ‘Silent Traveler’

— 9 min read —    We live in a world where technology unequivocally rules. Be it at a music concert, standing outside Le Louvre or witnessing a global event, smartphones and tablets are everywhere, constantly communicating experience and are here to stay.     The speed with which technology moves forward is increasing at…

iBeacons will revolutionise the hospitality industry

— 6 min read —   One of the most exciting developments in retail technology in recent years, the iBeacon is Apple’s take on the widespread BLE (Bluetooth Low Energy) beacon present in Android 4.3 which introduced the Low Energy Bluetooth APIs and has also been integrated into all iPhone models since the 4S. Essentially,…