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The idea of ‘the perfect guest experience’ has taken on a new meaning in recent years. Though breakfast in bed and reserved sunbeds at the pool once sufficed, this is clearly no longer the case. Guests now expect a fully customised experience: from a personalised welcome to carefully selected recommendations and even specialised contact throughout…
A mobile key is the digital version of a hotel room key. It’s dematerialised version on the guest’s smartphone simplifies the guest’s journey, whilst also making it easier for hotel staff to carry out their daily work. But still, it also needs to be integrated into the overall guest experience to ensure a smooth journey.…
A virtual key is the smartphone version of the key or pass found in most hotels. Its mobile version facilitates the guest journey and optimises the welcome at reception. Here are 8 benefits for the guest and the hotel that come with dematerialising room keys onto the guests’ smartphone. The modern guest’s expectations are known…
Instant messaging apps play a vital role in all our lives. We use them to communicate with our friends and families on a daily basis, enabling us to stay connected to them when distance physically separates us. The COVID-19 outbreak (March 2020) has caused usage of these apps to rapidly increase, with 45% of the worldwide…
A QR Code (Quick Response Code) is a universal symbol composed of a sequence of characters (up to 7089 characters in comparison to the barcode’s 13). It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within an app. This form of technology has…
More than ever, the time is ripe for digitalisation. Even the most traditional hotels are gradually equipping themselves with technology so that they’ll be able to reopen and offer guests a secure, contact-free experience. But, by making interactions and processes completely contactless, aren’t we starting to dehumanise the relationship and lose touch with our guests?…
BEFORE ARRIVAL A hotel experience begins well before a guest arrives in their room. Unfortunately for guests at many hotels it begins with a standard, purely administrative booking confirmation sent by the Property Management System (PMS). This first contact is sometimes even the only communication a guest will receive before their arrival. This is the…
A traveller’s journey consists of a number of points of contact, each representing an opportunity for the hotelier to create a relationship with their guest. At each stage of the guest journey amongst the vast offer of travel tech, you can find: The tools used by the guest whilst travelling The tools used by the…
The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind. According to a recent study by Qubit, personalisation would significantly increase an establishment’s…
— 5 minute read — 3 benefits of turning digital for your hotel The hotel registration form or ‘individual police form’ is a document that attests the identity of a person who has stayed in tourist accommodation (hotel, residence, bed and breakfast, campsite, …) or in furnished accommodation rented to holidaymakers. IS THIS COMPULSORY? In several…
Ten golden rules on SMS to improve the guest experience
Police registration forms: administrative nightmare or a commercial opportunity?
Checklist for choosing your hotel software
Transform the hotel stay into an “experience”
The keys to an ultra-personalised stay
The importance of the social aspect in your client’s experience
What software do I choose for my hotel? 1/2
The Importance of Text Messaging in the Hospitality Industry