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Instant messaging apps play a vital role in all our lives. We use them to communicate with our friends and families on a daily basis, enabling us to stay connected to them when distance physically separates us. The COVID-19 outbreak (March 2020) has caused usage of these apps to rapidly increase, with 45% of the worldwide…
A QR Code (Quick Response Code) is a universal symbol composed of a sequence of characters (up to 7089 characters in comparison to the barcode’s 13). It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within an app. This form of technology has…
More than ever, the time is ripe for digitalisation. Even the most traditional hotels are gradually equipping themselves with technology so that they’ll be able to reopen and offer guests a secure, contact-free experience. But, by making interactions and processes completely contactless, aren’t we starting to dehumanise the relationship and lose touch with our guests?…
BEFORE ARRIVAL A hotel experience begins well before a guest arrives in their room. Unfortunately for guests at many hotels it begins with a standard, purely administrative booking confirmation sent by the Property Management System (PMS). This first contact is sometimes even the only communication a guest will receive before their arrival. This is the…
A traveller’s journey consists of a number of points of contact, each representing an opportunity for the hotelier to create a relationship with their guest. At each stage of the guest journey amongst the vast offer of travel tech, you can find: The tools used by the guest whilst travelling The tools used by the…
The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind. According to a recent study by Qubit, personalisation would significantly increase an establishment’s…
— 5 minute read — 3 benefits of turning digital for your hotel The hotel registration form or ‘individual police form’ is a document that attests the identity of a person who has stayed in tourist accommodation (hotel, residence, bed and breakfast, campsite, …) or in furnished accommodation rented to holidaymakers. IS THIS COMPULSORY? In several…
— 7 minute read — Here are 7 important criteria to help you choose a software that won’t cause regret. These points should be verified with the publishers of the software that interests you, to make sure that the solution will correspond to your needs. For examples of solutions and a general overview of technological offers…
-5 minutes to read- Personalisation in the hospitality industry is by no means a new subject, however, travellers have constantly evolving expectations, and for hotels to keep up, the industry needs to be able to offer more than just personalisation; leading to ultra-personalisation. What is “Ultra-personalisation”? Personalisation has already been around for quite a…
–6 minute read– Re-imagine your hotel as a meeting point Today’s travellers want memorable experiences. Even if those mainly concerned are Millennials, this desire is becoming more and more transgenerational. As the globalisation of trade and the digitalisation of services is growing, there is a desire for people to discover local experiences with real physical…
Ten golden rules on SMS to improve the guest experience
Police registration forms: administrative nightmare or a commercial opportunity?
Checklist for choosing your hotel software
Transform the hotel stay into an “experience”
The keys to an ultra-personalised stay
The importance of the social aspect in your client’s experience
What software do I choose for my hotel? 1/2
The Importance of Text Messaging in the Hospitality Industry