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The 5 Essential Requirements for a Perfect Guest Experience

The idea of ‘the perfect guest experience’ has taken on a new meaning in recent years. Though breakfast in bed and reserved sunbeds at the pool once sufficed, this is clearly no longer the case. Guests now expect a fully customised experience: from a personalised welcome to carefully selected recommendations and even specialised contact throughout…

4 essential tips to effectively install mobile keys in a hotel

A mobile key is the digital version of a hotel room key. It’s dematerialised version on the guest’s smartphone simplifies the guest’s journey, whilst also making it easier for hotel staff to carry out their daily work. But still, it also needs to be integrated into the overall guest experience to ensure a smooth journey.…

8 benefits of using a virtual key in hospitality

A virtual key is the smartphone version of the key or pass found in most hotels. Its mobile version facilitates the guest journey and optimises the welcome at reception. Here are 8 benefits for the guest and the hotel that come with dematerialising room keys onto the guests’ smartphone. The modern guest’s expectations are known…

QR Codes Check Back Into Hotels

A QR Code (Quick Response Code) is a universal symbol composed of a sequence of characters (up to 7089 characters in comparison to the barcode’s 13). It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within an app. This form of technology has…

Touchpoints not to miss during a guest’s stay

BEFORE ARRIVAL A hotel experience begins well before a guest arrives in their room. Unfortunately for guests at many hotels it begins with a standard, purely administrative booking confirmation sent by the Property Management System (PMS). This first contact is sometimes even the only communication a guest will receive before their arrival. This is the…

Mapping the Hotel Guest Journey

A traveller’s journey consists of a number of points of contact, each representing an opportunity for the hotelier to create a relationship with their guest.  At each stage of the guest journey amongst the vast offer of travel tech, you can find: The tools used by the guest whilst travelling The tools used by the…

The Power of Personalisation

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.  According to a recent study by Qubit, personalisation would significantly increase an establishment’s…