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[STUDY] Ten Golden Rules on SMS To Improve the Guest Experience

WHY YOU SHOULD INTEGRATE SMS IN YOUR HOTEL’S ENGAGEMENT STRATEGY by Mathieu Pollet   INTRODUCTION SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay.…

The Importance of Text Messaging in the Hospitality Industry

— 6 min read — It feels like text messaging has been around since the dawn of time. In fact, the first text message was sent in 1992, from Neil Papworth wishing Richard Jarvis “Merry Christmas” 1. It was written on a computer because mobile telephones did not yet have keyboards that made it possible to…