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📎 LAST ARTICLES 📎 Ten Golden Rules to Improve Guest Experience with SMS– HospitalityNet Why and how you should integrate SMS to your hotel’s guest engagement strategy. SMS is one of the most popular communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personnalised service providers like hotels…
TRENDS Hotel Guests Want Curated Recommendations, Amenities – Not Robot Concierges – Phocuswire Consumers are seeking personalization at all stages of traveler journey, including during stays at hotels, where they increasingly want recommendations and in-room amenities curated to their liking. Industry Report: Innovation Strategy in Practice – Hospitality Net How do global hospitality…
PRE-STAY Profiting From Prearrival – Hotel Online Every hotelier knows that tech-enabled personalization is crucial to the future success of one’s brand. In reality, though, these customized experiences are very difficult to put in place, often requiring complex software integrations, significant CapEx and a fully trained team – both at the supervisor and…
DIGITALISATION How Smart Rooms can Transform Hotel Brands – Hotel Management Smart rooms can provide efficiencies in terms of less wasted water or electricity. They can also reduce the need for staff members to perform tasks that can be moved to automated “smart” systems. These cost savings are great for the bottom line,…
PERSONALISATION When It Comes to Guest Personalization, Price is Only One Piece of the Puzzle – Phocuswire If there’s a lesson that hoteliers can take away from services like Netflix, it’s that personalization truly pays off – both figuratively and in a more tangible, financial way. Hospitality is now more diverse than ever,…
DATA Will Marriott Data Breach Herald The Death of Personalization? – Phocuswire This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked. Because of the size of the breach…
MOBILE Gen Z reignites traveler affinity for mobile apps – Phocuswire Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as organize and share their experiences on return. That might seem ironic given the number of trip inspiration and planning and travel journal…
DATA Google Already Knows What You Did Next Summer – Bloomberg The company’s new travel tools put the focus on artificial intelligence, helping to best predict what you’re going to love — no matter where you go. In the world of luxury travel, two superpowers currently prevail above all: personalization ad intuition. The better…
DIGITALISATION 6 Ways AccorHotels is Transforming its Digital Strategy – Hotel News Now Maud Bailly, AccorHotels’ chief digital officer, explained the six ways the French hotel company is transforming its digital offering to better serve guests and ultimately to take share away from OTAs. BLOG Checklist for choosing your hotel…
This month, single guest profiles as the key to hotel operations technology, Transforming the hotel stay into an Experience and Jogging routes from the hotel for sporty guests. Digital news Why Offering Local Tours and Activities is a Huge Revenue Opportunity For Hotels (PhocusWire) Offering local tours and activities is a multibillion-dollar business, with the online travel agencies having…
Ten golden rules on SMS to improve the guest experience
Police registration forms: administrative nightmare or a commercial opportunity?
Checklist for choosing your hotel software
Transform the hotel stay into an “experience”
The keys to an ultra-personalised stay
The importance of the social aspect in your client’s experience
What software do I choose for my hotel? 1/2
The Importance of Text Messaging in the Hospitality Industry