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PERSONALISATION When It Comes to Guest Personalization, Price is Only One Piece of the Puzzle – Phocuswire If there’s a lesson that hoteliers can take away from services like Netflix, it’s that personalization truly pays off – both figuratively and in a more tangible, financial way. Hospitality is now more diverse than ever,…
DATA Will Marriott Data Breach Herald The Death of Personalization? – Phocuswire This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked. Because of the size of the breach…
MOBILE Gen Z reignites traveler affinity for mobile apps – Phocuswire Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as organize and share their experiences on return. That might seem ironic given the number of trip inspiration and planning and travel journal…
DATA Google Already Knows What You Did Next Summer – Bloomberg The company’s new travel tools put the focus on artificial intelligence, helping to best predict what you’re going to love — no matter where you go. In the world of luxury travel, two superpowers currently prevail above all: personalization ad intuition. The better…
DIGITALISATION 6 Ways AccorHotels is Transforming its Digital Strategy – Hotel News Now Maud Bailly, AccorHotels’ chief digital officer, explained the six ways the French hotel company is transforming its digital offering to better serve guests and ultimately to take share away from OTAs. BLOG Checklist for choosing your hotel…
This month, single guest profiles as the key to hotel operations technology, Transforming the hotel stay into an Experience and Jogging routes from the hotel for sporty guests. Digital news Why Offering Local Tours and Activities is a Huge Revenue Opportunity For Hotels (PhocusWire) Offering local tours and activities is a multibillion-dollar business, with the online travel agencies having…
This month, data – the most valuable currency in hospitality, trends and predictions for travel & hospitality and the future of Amazon in travel Digital news Data, data and more data – the most valuable currency in hospitality (PhocusWire) With massive amounts of data now available to hotels, it’s safe to say that all future technologies…
This month, A single view of your guest data, the new era of digital marketing and hospitality CEOs discuss demand, disruptors and data. Digital news Creating And Managing a Single View of the Guest With Data (Lodging) Not long ago, the only data that resorts collected were guest’s names and emails. Today the…
This month, 15 mind-blowing stats about digital trends in travel and hospitality, Marriott thinks it can win the home-sharing game and the keys to an ultra-personalised stay. Digital news 15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality (CMO) For travel and hospitality brands, providing superb experiences starts long before their…
This month, Are you selling rooms or experiences?, TripAdvisor Sponsored Placements and 7 examples of content marketing campaigns. Digital news Is Your Hotel Selling Rooms or Experiences? (Travel Tripper) Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not…