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📎 LATEST ARTICLES 📎 Marriott International Commits to Continued Innovation in Hotel Guest-facing Technologies – Hotel Technology News Launched in February, the Marriott Bonvoy app is designed to make it even easier for people to search and book hotels across Marriott’s portfolio of 6,700 participating hotels across 30 brands in 130 countries, engage in mobile…
📎 LAST ARTICLES 📎 Ten Golden Rules to Improve Guest Experience with SMS– HospitalityNet Why and how you should integrate SMS to your hotel’s guest engagement strategy. SMS is one of the most popular communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personnalised service providers like hotels…
TRENDS Hotel Guests Want Curated Recommendations, Amenities – Not Robot Concierges – Phocuswire Consumers are seeking personalization at all stages of traveler journey, including during stays at hotels, where they increasingly want recommendations and in-room amenities curated to their liking. Industry Report: Innovation Strategy in Practice – Hospitality Net How do global hospitality…
PRE-STAY Profiting From Prearrival – Hotel Online Every hotelier knows that tech-enabled personalization is crucial to the future success of one’s brand. In reality, though, these customized experiences are very difficult to put in place, often requiring complex software integrations, significant CapEx and a fully trained team – both at the supervisor and…
DIGITALISATION How Smart Rooms can Transform Hotel Brands – Hotel Management Smart rooms can provide efficiencies in terms of less wasted water or electricity. They can also reduce the need for staff members to perform tasks that can be moved to automated “smart” systems. These cost savings are great for the bottom line,…
PERSONALISATION When It Comes to Guest Personalization, Price is Only One Piece of the Puzzle – Phocuswire If there’s a lesson that hoteliers can take away from services like Netflix, it’s that personalization truly pays off – both figuratively and in a more tangible, financial way. Hospitality is now more diverse than ever,…
DATA Will Marriott Data Breach Herald The Death of Personalization? – Phocuswire This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked. Because of the size of the breach…
MOBILE Gen Z reignites traveler affinity for mobile apps – Phocuswire Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as organize and share their experiences on return. That might seem ironic given the number of trip inspiration and planning and travel journal…
DATA Google Already Knows What You Did Next Summer – Bloomberg The company’s new travel tools put the focus on artificial intelligence, helping to best predict what you’re going to love — no matter where you go. In the world of luxury travel, two superpowers currently prevail above all: personalization ad intuition. The better…
DIGITALISATION 6 Ways AccorHotels is Transforming its Digital Strategy – Hotel News Now Maud Bailly, AccorHotels’ chief digital officer, explained the six ways the French hotel company is transforming its digital offering to better serve guests and ultimately to take share away from OTAs. BLOG Checklist for choosing your hotel…
Ten golden rules on SMS to improve the guest experience
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