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MOBILE Gen Z reignites traveler affinity for mobile apps – Phocuswire Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as organize and share their experiences on return. That might seem ironic given the number of trip inspiration and planning and travel journal…
DATA Google Already Knows What You Did Next Summer – Bloomberg The company’s new travel tools put the focus on artificial intelligence, helping to best predict what you’re going to love — no matter where you go. In the world of luxury travel, two superpowers currently prevail above all: personalization ad intuition. The better…
DIGITALISATION 6 Ways AccorHotels is Transforming its Digital Strategy – Hotel News Now Maud Bailly, AccorHotels’ chief digital officer, explained the six ways the French hotel company is transforming its digital offering to better serve guests and ultimately to take share away from OTAs. BLOG Checklist for choosing your hotel…
This month, single guest profiles as the key to hotel operations technology, Transforming the hotel stay into an Experience and Jogging routes from the hotel for sporty guests. Digital news Why Offering Local Tours and Activities is a Huge Revenue Opportunity For Hotels (PhocusWire) Offering local tours and activities is a multibillion-dollar business, with the online travel agencies having…
This month, data – the most valuable currency in hospitality, trends and predictions for travel & hospitality and the future of Amazon in travel Digital news Data, data and more data – the most valuable currency in hospitality (PhocusWire) With massive amounts of data now available to hotels, it’s safe to say that all future technologies…
This month, A single view of your guest data, the new era of digital marketing and hospitality CEOs discuss demand, disruptors and data. Digital news Creating And Managing a Single View of the Guest With Data (Lodging) Not long ago, the only data that resorts collected were guest’s names and emails. Today the…
This month, 15 mind-blowing stats about digital trends in travel and hospitality, Marriott thinks it can win the home-sharing game and the keys to an ultra-personalised stay. Digital news 15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality (CMO) For travel and hospitality brands, providing superb experiences starts long before their…
This month, Are you selling rooms or experiences?, TripAdvisor Sponsored Placements and 7 examples of content marketing campaigns. Digital news Is Your Hotel Selling Rooms or Experiences? (Travel Tripper) Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not…
This month, GDPR, Airbnb’s lessons from the hotel industry and frictionless commerce in travel and hospitality. Digital news Why hotel technology must be customer-centric (Hotel Management) On the final day of the International Hotel Investment Forum, attendees learned how innovation in technology is being driven by what customers want, including greater personalization, fewer…
This month, pre-stay tech to communicate with guests, Airbnb CEO interview on his battle against OTAs and the importance of the social aspect in your client’s experience. Digital news Hoteliers Use Tech to Communicate with Guests Pre-stay (Hotel News Now) Hoteliers don’t have to wait for guests to arrive on-property to start a conversation thanks…