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Transform the hotel stay into an “experience”

— 5 minute read — We hear it everywhere, the ‘customer experience’ is a hot topic, and even more so in tourism. And for good reason, investing in the experience could increase profits and customer loyalty.   WHAT IS THE CUSTOMER EXPERIENCE? In general In all sectors, the term ‘customer experience’ refers to the series…

The keys to an ultra-personalised stay

-5 minutes to read- Personalisation in the hospitality industry is by no means a new subject, however, travellers have constantly evolving expectations, and for hotels to keep up, the industry needs to be able to offer more than just personalisation; leading to ultra-personalisation.   What is “Ultra-personalisation”? Personalisation has already been around for quite a…

The importance of the social aspect in your client’s experience

–6 minute read– Re-imagine your hotel as a meeting point Today’s travellers want memorable experiences. Even if those mainly concerned are Millennials, this desire is becoming more and more transgenerational. As the globalisation of trade and the digitalisation of services is growing, there is a desire for people to discover local experiences with real physical…

What software do I choose for my hotel? 2/2

— 6 min read —   Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…

What software do I choose for my hotel? 1/2

— 6 min read —   Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…

Hotels: top trends for 2016

— 5 min read —   First of all, a (slightly belated) Happy New Year from us here at LoungeUp! The first few months of a year are always engaging, forecasting which trends will emerge and gain momentum. This is no doubt the case for the hospitality industry, and Killarney Hotels have produced an insightful infographic…

Hotels: take control of your in-destination services, before an OTA does

Amongst the travel industry recently there have been many murmurings about the direction in which OTAs, metasearch and large travel review sites are headed in next. Such companies would typically include Priceline (who owns Booking.com, Agoda and other majoy booking websites), TripAdvisor and Expedia, who are already expanding their dynasties into the wider travel space to…

High Tech Hotels

Technology is being put to use in more and more industries and situations in order to improve efficiency, increase comfort or provide a better general experience for the user. So, how could technology be put to use in hotels? This infography (read the full article here) (caution, it’s in French!) gives an inkling as to…

PWC’s Hotel Forecast 2013: Our Analysis

  Earlier this month, PricewaterhouseCoopers released their European cities hotel forecast for 2013, the second edition of the publication that predicts market movements in 19 of the continent’s most important gateway cities, based on key metrics such as occupancy rates, ADR and RevPAR. PwC also account for events that may provoke additional tourism, and economic…