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Online Reputation: It is not what you have been told

The continuing concerns that many hoteliers and marketing managers have about their online reputations are more than justified. There are very few businesses today that can afford not to be seen digitally. Consumers allow themselves to be influenced by the opinions shared by anonymous users,  a trend that took a long time to develop, but…

Hotels: take control of your in-destination services, before an OTA does

Amongst the travel industry recently there have been many murmurings about the direction in which OTAs, metasearch and large travel review sites are headed in next. Such companies would typically include Priceline (who owns, Agoda and other majoy booking websites), TripAdvisor and Expedia, who are already expanding their dynasties into the wider travel space to…