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The 5 Essential Requirements for a Perfect Guest Experience

The idea of ‘the perfect guest experience’ has taken on a new meaning in recent years. Though breakfast in bed and reserved sunbeds at the pool once sufficed, this is clearly no longer the case. Guests now expect a fully customised experience: from a personalised welcome to carefully selected recommendations and even specialised contact throughout…

4 essential tips to effectively install mobile keys in a hotel

A mobile key is the digital version of a hotel room key. It’s dematerialised version on the guest’s smartphone simplifies the guest’s journey, whilst also making it easier for hotel staff to carry out their daily work. But still, it also needs to be integrated into the overall guest experience to ensure a smooth journey.…

8 benefits of using a virtual key in hospitality

A virtual key is the smartphone version of the key or pass found in most hotels. Its mobile version facilitates the guest journey and optimises the welcome at reception. Here are 8 benefits for the guest and the hotel that come with dematerialising room keys onto the guests’ smartphone. The modern guest’s expectations are known…

QR Codes Check Back Into Hotels

A QR Code (Quick Response Code) is a universal symbol composed of a sequence of characters (up to 7089 characters in comparison to the barcode’s 13). It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within an app. This form of technology has…

Online Reputation: It is not what you have been told

The continuing concerns that many hoteliers and marketing managers have about their online reputations are more than justified. There are very few businesses today that can afford not to be seen digitally. Consumers allow themselves to be influenced by the opinions shared by anonymous users,  a trend that took a long time to develop, but…

Hotels: take control of your in-destination services, before an OTA does

  Amongst the travel industry recently there have been many murmurings about the direction in which OTAs, metasearch and large travel review sites are headed in next. Such companies would typically include Priceline (who owns Booking.com, Agoda and other majoy booking websites), TripAdvisor and Expedia, who are already expanding their dynasties into the wider travel space…