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TEN GOLDEN RULES ON SMS TO IMPROVE THE GUEST EXPERIENCE

WHY YOU SHOULD INTEGRATE SMS IN YOUR HOTEL’S ENGAGEMENT STRATEGY by Mathieu Pollet   INTRODUCTION SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay.…

Transform the hotel stay into an “experience”

— 5 minute read — We hear it everywhere, the ‘customer experience’ is a hot topic, and even more so in tourism. And for good reason, investing in the experience could increase profits and customer loyalty.   WHAT IS THE CUSTOMER EXPERIENCE? In general In all sectors, the term ‘customer experience’ refers to the series…

Top 3 smart in-room technology to impress your guests

— 5 min read — Despite living in an increasingly millennial world, technology for the sake of technology can often be frustrating and futile. However, with guests open to discovering new technologies in hotels to help simplify and get the most out of their stay, it is more important than ever to provide that wow…

5 ways to get your guests’ email addresses

— 5 min read —   There’s no doubt about it: getting your guest’s email addresses is important. They make up an essential element of your guest files, enabling you to contact them after departure to suggest they return again soon – and, even better, not via a third-party travel agency. It’s no wonder OTAs are so reluctant to give them up.  But…