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The LoungeUp platform enables hotel chains to create an application that will be a true travel companion, allowing guests to book, prepare and make the most out of their stay.
Your booking engine and loyalty programme will be integrated into the chain’s application. Furthermore, guests who have already booked will be able to proceed straight into the application upon check-in, where they can consult and book your services and also interact directly with the hotel.
By design, the LoungeUp solutions can be implemented extremely quickly on hundreds of hotels at once, allowing the head teams to manage the systems whilst leaving the individual establishments some autonomy.
Finally, the hotel chain app is a real opportunity to boost knowledge of the brand, to maximise the network effect between each of the establishments and to centralise guest data, so as to be able to personalise your guest’s next stay.
" In 2014, thanks to LoungeUp we became the first chain in Europe to install a mobile guest relation and eConcierge solution across more than 300 hotels.
This tool allows us to be closer to our guests during each stage of their stay, but also to show them all the services offered by our establishments as well as our Best Western Rewards loyalty programme.
The LoungeUp technology is now an integral part of our centralised CRM, allowing us to refine our knowledge of our guests so we can really personalise the experience they receive from Best Western hotels. "
" We are constantly analysing the needs and behaviour of our guests. Expectations around the mobile device are evidently great. Thanks to LoungeUp, we have been able to bring an immediately operational solution to our franchised hotels.
The feedback from their part is excellent; they particularly appreciate how easy the tool is to install and the service quality brought to guests.
For Choice Hotels Europe, LoungeUp has been a great asset in terms of promoting our different brands and the richness of our network.
We have also very much appreciated the flexibility of the platform, which adapts to all the brands and their differences. "
" The SEH-Hotels app that we have developed with LoungeUp enables us to offer the guests staying in our 550 hotels a digital experience at each step of their journey.
They are able to prepare their stay, look at their guest account (which contains the details of our loyalty programme), but also access useful information, interact with the hotel, and of course book their next stay in one of our establishments.
This project is part of our ongoing efforts to improve the quality of our services, and answers our determination to bring valuable and innovative solutions to our guests and hotels. We were impressed by the speed with which the LoungeUp solution was installed.
Thanks to the platform’s BackOffice tools as well as the support of the LoungeUp team, we have been able to keep to our deadlines. "
A mobile application in the brand and colours of your chain with all of your services featured (next stay booking, loyalty account, etc.)
The platform is easy to implement on each of the hotels in the chain. Models of configuration designed to adapt to all types of establishment.
Facilitated management of all of the hotels, directed by both the head teams and individual establishments. A dashboard possible to view in a collective mode or by establishment.
Automatic qualified data collection for your guest files: contact details, e-mail addresses, preferences, centres of interest, user statistics, requests, orders… Make the most of this information in your next targeted marketing campaigns.
Personalise the content you offer your guests in accordance with centres of interest or activity in your hotel (spa, restaurant, fitness, etc.), and better target your marketing actions.
Personalised monitoring is carried out by the LoungeUp teams, with a dedicated contact point available at all times to assist you.
Integration of the guest’s account, so they can manage reservations, orders and invoices easily. Generate inscriptions by showcasing your programme to guests who are not yet members.
Offer your loyal guests an easy way to manage their guest account and reservations directly from their mobile devices.
Simply integrate your existing booking system into the application, enabling your guests to book their next stay (here tonight, an extra night, last minute, etc.).