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STR and Goole find string correlation between searches and hotel bookings (ehotelier) A joint study by STR and Google focusing on two major hotel markets shows search engine volumes correlate with increased hotel demand. Higher Google search volumes are strongly correlated with higher hotel demand levels, according to an analysis from STR and Google. Read…
Airbnb launching premium service to compete with luxury hotels (Independant) Airbnb is close to launching a new service that will match guests with quality-inspected home and apartments rentals. The product is intended to attract higher-paying travellers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels. Read the article…
Booking dominates leads for hotels in key European markets (tnooz) Interesting data released this week that shows the dominance of Booking as a source for hotel bookings in a number of European countries. In each of the five markets —UK, France, Germany, Spain and Russia— the Priceline Group-owned hotel booking site has pretty much…
— 6 min read — It feels like text messaging has been around since the dawn of time. In fact, the first text message was sent in 1992, from Neil Papworth wishing Richard Jarvis “Merry Christmas” 1. It was written on a computer because mobile telephones did not yet have keyboards that made it possible to…
5 ways to boost direct bookings for small hotels (Software Advice) In the hotel room booking wars, online travel agencies (OTAs) seem to be giving up a little ground, and it’s a great opportunity for small, boutique and independant hotels. Hotels that sell through OTAs must pay a commission, so direct bookings mean higher…
— 5 min read — As of June 15 2017, the end of EU roaming charges will mean that travelling within Europe will become even easier. Gone will be the days of dreading your phone bill after having spent a week using your 3G to navigate around an unknown city. This will be a great…
Hilton now offers digital room keys at 1,000 properties (Successful Meetings) Guests can now unlock their rooms using their smartphones at 1,000 Hilton hotels around the world. Read the article Lire la version traduite How online reviews can make or brake your business (Frederic Gonzalo) I have written many times about the importance…
— 7 min read — 2017 being in full swing, we have put together a summary of the three major trends that are set to have an impact on the world of hospitality this year and how you can best tap into them. 1. It is becoming increasingly essential for the guest experience to be…
— 4 min read — MICE (Meetings, Incentives, Conferencing, Exhibitions) is an extremely lucrative industry. A significant portion of it is made up of event planners, however, the hotels and conference centres which host these events play an equally important role. In 2017, smartphone and Internet technology have surpassed being a novelty and are instead…
— 5 min read — No one can deny the importance of engaging with your hotel guests, and emailing is an indispensable tool to achieve this closer relationship. If you’ve read our last blog post you’ll already know the best ways to secure these important addresses. However, now that you have them, what should you…