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— 6 min read — Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…
If You Don’t Give Guests What They Want They’ll Go Elsewhere (Hotel News Resource) How hoteliers can increase revenue & satisfaction by giving guests what they want when they want it. The hotel shopping model is changing. We see it in the growth of vacation rental sites like Airbnb and HomeAway. We see it…
— 6 min read — Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…
Thinking Outside of the Trip: Enhancing the Customer Journey from Start to Finish (Applied Predictive Technologies) Customer experience is critical – so critical, in fact, that customers who had the best past customer experiences spend 140% more compared to those who had the poorest experiences. In the travel industry, customer experience has traditionally focused on…
— 2 min read — J.D. Power have recently released a new guest satisfaction study of the hotel industry which focuses on seven key factors to determine overall guest satisfaction: reservation; check-in/check-out; rooms; food & beverage; services; facilities; and cost & fees. What is clear from the results is that the hotels that have…
STR and Goole find string correlation between searches and hotel bookings (ehotelier) A joint study by STR and Google focusing on two major hotel markets shows search engine volumes correlate with increased hotel demand. Higher Google search volumes are strongly correlated with higher hotel demand levels, according to an analysis from STR and Google. Read…
Airbnb launching premium service to compete with luxury hotels (Independant) Airbnb is close to launching a new service that will match guests with quality-inspected home and apartments rentals. The product is intended to attract higher-paying travellers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels. Read the article…
Booking dominates leads for hotels in key European markets (tnooz) Interesting data released this week that shows the dominance of Booking as a source for hotel bookings in a number of European countries. In each of the five markets —UK, France, Germany, Spain and Russia— the Priceline Group-owned hotel booking site has pretty much…
— 6 min read — It feels like text messaging has been around since the dawn of time. In fact, the first text message was sent in 1992, from Neil Papworth wishing Richard Jarvis “Merry Christmas” 1. It was written on a computer because mobile telephones did not yet have keyboards that made it possible to…
5 ways to boost direct bookings for small hotels (Software Advice) In the hotel room booking wars, online travel agencies (OTAs) seem to be giving up a little ground, and it’s a great opportunity for small, boutique and independant hotels. Hotels that sell through OTAs must pay a commission, so direct bookings mean higher…