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This month, Are you selling rooms or experiences?, TripAdvisor Sponsored Placements and 7 examples of content marketing campaigns. Digital news Is Your Hotel Selling Rooms or Experiences? (Travel Tripper) Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not…
This month, GDPR, Airbnb’s lessons from the hotel industry and frictionless commerce in travel and hospitality. Digital news Why hotel technology must be customer-centric (Hotel Management) On the final day of the International Hotel Investment Forum, attendees learned how innovation in technology is being driven by what customers want, including greater personalization, fewer…
« The 100% Digital & Tech trade fair for the hotel and restaurant industry » 4th & 5th June 2018, Paris “Food Hotel Tech s the place to meet and exchange views for hotel and restaurant professionals to help them unravel the challenges of the future.” The second edition of this 100% Digital & Tech trade…
“HFTP’s European extension to the world’s largest and oldest hospitality technology exposition and conference brand.” 11-13/04/18, Amsterdam HITEC is the acronym for “Hospitality Industry Technology Exposition and Conference” which also takes place in Dubai, Houston, Minneapolis and San Antonio. We will be presenting our solutions to the Amsterdam edition among 1100 professionals from around the…
“Master the key concepts and good practices in the management of innovation applied to hospitality” 03/04/18 – Issy-les-Moulineaux This conference will cover the tools and concepts for managing innovation in the hotel industry. The event is free for hoteliers and will take place in the Paris region. Program: Two Keynotes: “Make innovation a competitive…
This month, pre-stay tech to communicate with guests, Airbnb CEO interview on his battle against OTAs and the importance of the social aspect in your client’s experience. Digital news Hoteliers Use Tech to Communicate with Guests Pre-stay (Hotel News Now) Hoteliers don’t have to wait for guests to arrive on-property to start a conversation thanks…
“The world’s leading travel show.” 07-11/03/18 – Berlin We are excited to once again participate at ITB and be able to meet hoteliers and partners from around the world. All continents are represented, each destination stand looking bigger than the other. This is a real world tour, with around 160 000m2 and 187 countries present.…
–6 minute read– Re-imagine your hotel as a meeting point Today’s travellers want memorable experiences. Even if those mainly concerned are Millennials, this desire is becoming more and more transgenerational. As the globalisation of trade and the digitalisation of services is growing, there is a desire for people to discover local experiences with real physical…
This month, why human chat is better than chatbots, hotels that talk back are the future and what should be on your radar for 2018. Why Human Hotel Chat is Better than Chatbots (Hotel News Resource) If you were to call a hotel, which would you rather get: an automated system that spent…
This month, what to expect in technology in 2018, the hot topic of customer experience, and brand engagement with today’s digital travellers. Technology And Travel: What to Expect in 2018 (ehotelier) Every day, new and innovative technology is being developed in order to make hospitality an even more exciting, adventurous and tempting industry.…