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This month, why human chat is better than chatbots, hotels that talk back are the future and what should be on your radar for 2018. Why Human Hotel Chat is Better than Chatbots (Hotel News Resource) If you were to call a hotel, which would you rather get: an automated system that spent…
This month, what to expect in technology in 2018, the hot topic of customer experience, and brand engagement with today’s digital travellers. Technology And Travel: What to Expect in 2018 (ehotelier) Every day, new and innovative technology is being developed in order to make hospitality an even more exciting, adventurous and tempting industry.…
This month, the balance between automation and personal touch, Accor’s connected rooms, our top 3 smart in-room technology, and are concierges endangered by apps? Finding The Right Balance: Three Ways That Hotels Can Automate Without Losing Their Personal Touch (Hospitalitynet) Global peer to peer rental giant AirBnB recently earned the top spot on…
— 5 min read — Despite living in an increasingly millennial world, technology for the sake of technology can often be frustrating and futile. However, with guests open to discovering new technologies in hotels to help simplify and get the most out of their stay, it is more important than ever to provide that wow…
This month, how CRM can help you to create an unforgettable guest experience, Hilton’s aim to personalize bedrooms with technology and our guide on hotel software. The power of CRM in creating an unforgettable guest experience (eHotelier) While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references…
— 6 min read — Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…
If You Don’t Give Guests What They Want They’ll Go Elsewhere (Hotel News Resource) How hoteliers can increase revenue & satisfaction by giving guests what they want when they want it. The hotel shopping model is changing. We see it in the growth of vacation rental sites like Airbnb and HomeAway. We see it…
— 6 min read — Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…
Thinking Outside of the Trip: Enhancing the Customer Journey from Start to Finish (Applied Predictive Technologies) Customer experience is critical – so critical, in fact, that customers who had the best past customer experiences spend 140% more compared to those who had the poorest experiences. In the travel industry, customer experience has traditionally focused on…
— 2 min read — J.D. Power have recently released a new guest satisfaction study of the hotel industry which focuses on seven key factors to determine overall guest satisfaction: reservation; check-in/check-out; rooms; food & beverage; services; facilities; and cost & fees. What is clear from the results is that the hotels that have…