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MICE (Meetings, Incentives, Conferencing, Exhibitions) is an extremely lucrative industry. A significant portion of it is made up of event planners, however, the hotels and conference centres which host these events play an equally important role. In 2017, smartphone and Internet technology have surpassed being a novelty and are instead an integral and established pillar…
No one can deny the importance of engaging with your hotel guests, and emailing is an indispensable tool to achieve this closer relationship. If you’ve read our last blog post you’ll already know the best ways to secure these important addresses. However, now that you have them, what should you do with them? We here…
EquipHotel is a trade show that takes place every two years in Paris, designed for professionals from the hospitality and catering industries. Created more than 50 years ago, today it attracts around 110,000 visitors and 1,600 exhibitors. Businesses come from all over the world to present their products and services, with hotels and caterers coming…
There’s no doubt about it: getting your guest’s email addresses is important. They make up an essential element of your guest files, enabling you to contact them after departure to suggest they return again soon – and, even better, not via a third-party travel agency. It’s no wonder OTAs are so reluctant to give them up. But what if we told you that each…
What is messaging? Amidst a climate of continually advancing technology, the mobile device in particular has come a long way. What could once simply make calls is now a completely multi-purpose device, thanks to the staggering 1.5 million apps offered by Apple, and 1.6 million available on Android devices as of 2015 – Smartphones can…
First of all, a (slightly belated) Happy New Year from us here at LoungeUp! The first few months of a year are always engaging, forecasting which trends will emerge and gain momentum. This is no doubt the case for the hospitality industry, and Killarney Hotels have produced an insightful infographic showing how the industry is growing,…
With Wi-Fi becoming an increasingly indispensable factor in everyday life, it is no surprise that its desirability is mirrored in the hospitality sector; as hotels strive to provide the best possible stay for guests, this topic has always been of interest in this industry. If we rewind three years to 2012, for example, ‘86% [of…
It’s not easy for hotels these days. Not only do they have to battle against the dominance of OTAs for the loyalty of their guests, but the technological revolution has made it increasingly difficult for hoteliers to communicate with a type of traveler who now prefers to find information and solve problems online. But is…
According to internal analysis carried out by the CRM agency Boxever, converting what is known as ‘Big Data’ collection into personalized marketing has generated a 20% increase in conversion rates and a 5% increase in revenue per week for airlines and OTAs. Data is everywhere – everyday each one of us creates our own unique…
The millennials in short, are those who are going to define the very future of the travel industry over the next couple of years. Born between 1980 and 1999, they have grown up with technology be it computer games, DVDs and are used to the vast wealth the Internet has to offer. It is predicted…