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4 Ways iPhone 5 Will Affect The Hotel Industry

On 17 September, Apple announced that pre-orders of its new iPhone 5 had topped 2 million units in just 24 hours. By the end of the year, the circulation of handsets running iOS will be greater than ever before, with the current figure estimated to be at around 400 million. So, considering the importance of…

The importance of TripAdvisor (and others)

Peer-to-peer reviews have become increasingly important in recent years, to the extent that half of travellers will not book a stay before consulting an online review site (tnooz.com). A study claimed that up to 87% of the 2,000 hotel review readers questioned said the reviews had a ‘significant influence on their purchase decisions’. (Zhang, Ye,…

What the ‘Me’ generation means for hotels

According to all sources, the ‘Me’ Generation (1981-90) is hitting the consumer scene in a big way. What’s their major feature? They’re self-interested. This is not in a selfish way, many argue, but merely due to the environment they have been exposed to throughout their lives.  As one of the first generations of the 20th…

The Hotel Wi-Fi

Internet access in hotels has increasingly become the subject of debate amongst frequent travellers, who complain about excessive charges. Most frustrating of all, as Le Figaro affirms, is that it is often the more higher end hotels that add internet connection charges to an already hefty bill. So why do they do this? This isn’t…

What’s new at LoungeUp?

We have been relatively quiet until now, but with the new year, we made a big resolution: let’s get out of our cave and offer up some news. By the way, what is LoungeUp? LoungeUp is a platform that enables hotels to create a virtual concierge portal that operates on their customers’ mobile devices. Specifically,…