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EquipHotel 2016: What to expect

EquipHotel is a trade show that takes place every two years in Paris, designed for professionals from the hospitality and catering industries. Created more than 50 years ago, today it attracts around 110,000 visitors and 1,600 exhibitors. Businesses come from all over the world to present their products and services, with hotels and caterers coming…

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5 ways to get your guests’ email addresses

There’s no doubt about it: getting your guest’s email addresses is important. They make up an essential element of your guest files, enabling you to contact them after departure to suggest they return again soon – and, even better, not via a third-party travel agency. It’s no wonder OTAs are so reluctant to give them up. But what if we told you that each…

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Why does messaging matter?

What is messaging? Amidst a climate of continually advancing technology, the mobile device in particular has come a long way. What could once simply make calls is now a completely multi-purpose device, thanks to the staggering 1.5 million apps offered by Apple, and 1.6 million available on Android devices as of 2015 – Smartphones can…

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Hotels: top trends for 2016

First of all, a (slightly belated) Happy New Year from us here at LoungeUp! The first few months of a year are always engaging, forecasting which trends will emerge and gain momentum. This is no doubt the case for the hospitality industry, and Killarney Hotels have produced an insightful infographic showing how the industry is growing,…

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Don’t forget your Wi-Fi

With Wi-Fi becoming an increasingly indispensable factor in everyday life, it is no surprise that its desirability is mirrored in the hospitality sector; as hotels strive to provide the best possible stay for guests, this topic has always been of interest in this industry. If we rewind three years to 2012, for example, ‘86% [of…

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The 10 things every in-destination hotel app must have

It’s not easy for hotels these days. Not only do they have to battle against the dominance of OTAs for the loyalty of their guests, but the technological revolution has made it increasingly difficult for hoteliers to communicate with a type of traveler who now prefers to find information and solve problems online. But is…

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Isn’t it time for some personalization?

According to internal analysis carried out by the CRM agency Boxever, converting what is known as ‘Big Data’ collection into personalized marketing has generated a 20% increase in conversion rates and a 5% increase in revenue per week for airlines and OTAs. Data is everywhere – everyday each one of us creates our own unique…

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Who are the millennials?

The millennials in short, are those who are going to define the very future of the travel industry over the next couple of years. Born between 1980 and 1999, they have grown up with technology be it computer games, DVDs and are used to the vast wealth the Internet has to offer. It is predicted…

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HAPPY 2015 from LoungeUp!

Here are the 3 major changes facing the hotel industry in the New Year 2015 has arrived and Online Travel Agencies now boast a stronghold of around 20% of the room booking market compared to the meager 1% they held in 2000, their growth showing no sign of slowing as we enter the New Year.…

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The Seven Signature Moves of the ‘Silent Traveler’

We live in a world where technology unequivocally rules. Be it at a music concert, standing outside Le Louvre or witnessing a global event, smartphones and tablets are everywhere, constantly communicating experience and are here to stay. The speed with which technology moves forward is increasing at an almost uncontrollable rate as the image above…