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Paradores digitise their services through implementing a virtual concierge

Press Release Paradores is taking a step further towards improving their guests’ experience and increasing their security by digitalising their services through use of Loungeup’s virtual concierge. Guests can write to the front desk or directly request: breakfast in their room, book a table in one of the restaurants, select a time slot to use the…

The year 2020 at LoungeUp

What a year 2020 has been! The spring of 2020 was barely over before the hotel industry, our industry, was hit by the Covid-19 crisis with full force. After a few days of digesting and trying to figure out what was happening, it became very clear to us that we had an important role to…

Welcome to LoungeUp, Dmbook Pro!

By acquiring Dmbook Pro, LoungeUp now offers a unique guest relationship management solution coupled with a hotel operations management solution. This merger is the culmination of an initial partnership initiated in 2018. It’s with immense pleasure that we welcome the Dmbook Pro teams led by Bruno Lanvin as well as their clients, who will be…

★ LoungeUp Success Stories: Hotel Grandes Rousses

Hotel Grandes Rousses is a 4-star hotel made up of 106 rooms and suites situated in Alpe d’Huez, overlooking a breathtaking view of the mountain range. This establishment combines luxury with comfort  to offer beautifully decorated rooms and communal spaces. The hotel also offers a bar, a spa, a bistro restaurant, L’Espérance, and a local…

★ LoungeUp Success Stories : Alpapart Apparthotel

Alpapart is a group of five hotel complexes made up of 144 apartments and located in the heart of the Alps, in the ski resorts of Tignes and La Rosière. The group’s philosophy is to offer guests the independence of an apartment combined with the services offered by a hotel. As a long-term client of…

★ Client Interview: GHM Hoteles

GHM Hoteles reached out to LoungeUp to digitalise its guest relationship The platform LoungeUp facilitates guest request management and streamlines the guest’s stay. The GHM Hoteles group, based in the Sierra Nevada (Spain), installed LoungeUp in their establishments with a specific objective in mind: to offer a smooth and digital guest experience which can be…

QR Codes Check Back Into Hotels

A QR Code (Quick Response Code) is a universal symbol composed of a sequence of characters (up to 7089 characters in comparison to the barcode’s 13). It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within an app. This form of technology has…

Online Reputation: It is not what you have been told

The continuing concerns that many hoteliers and marketing managers have about their online reputations are more than justified. There are very few businesses today that can afford not to be seen digitally. Consumers allow themselves to be influenced by the opinions shared by anonymous users,  a trend that took a long time to develop, but…

LoungeUp Success Stories: Playa Montroig Camping Resort

Playa Montroig Camping Resort calls on LoungeUp to digitise its customer relations The LoungeUp platform has developed a solution dedicated to the outdoor accommodation industry: Tipiz. This platform helps campsites to enhance customer experience and facilitate the daily life of campsite teams. The Playa Montroig Resort in Spain has decided to use this solution to…

Hotel CRM, the customer relationship management tool par excellence

CRM (Customer Relationship Management) software does exactly what it promises to do: manage customer relations. It is sometimes (wrongly) regarded as a simple emailing tool, or as a solution for managing business proposals.  In actuality, it is a combination of tools and connections which manage all of the hotel’s interactions with each guest through different…

Touchpoints not to miss during a guest’s stay

BEFORE ARRIVAL A hotel experience begins well before a guest arrives in their room. Unfortunately for guests at many hotels it begins with a standard, purely administrative booking confirmation sent by the Property Management System (PMS). This first contact is sometimes even the only communication a guest will receive before their arrival. This is the…

Mapping the Hotel Guest Journey

A traveller’s journey consists of a number of points of contact, each representing an opportunity for the hotelier to create a relationship with their guest.  At each stage of the guest journey amongst the vast offer of travel tech, you can find: The tools used by the guest whilst travelling The tools used by the…

The Power of Personalisation

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.  According to a recent study by Qubit, personalisation would significantly increase an establishment’s…

[STUDY] Ten Golden Rules on SMS To Improve the Guest Experience

WHY YOU SHOULD INTEGRATE SMS IN YOUR HOTEL’S ENGAGEMENT STRATEGY by Mathieu Pollet   INTRODUCTION SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay.…

★ LoungeUp Success Stories: SISTERHOTELS Group

Stéphanie Batten, General Director – SISTERHOTELS Group“`   Hôtel Bassano WHY LOUNGEUP? “LoungeUp has allowed us to set up a complete guest journey which starts from the very moment of reservation until after their stay. LoungeUp has also allowed us to put in place additional sales, to capture guests who come via OTA’s then to…

★ LoungeUp Success Stories: 1er Etage

Serge Topolanski, Co-founder – 1er Etage 1er Etage Sopi WHY LOUNGEUP? In 2015, when we met LoungeUp at Equip’Hotel trade show, I was looking for an App type solution to communicate with my guests. I fell straightaway on the right product, we quickly started talking, and embarked on the adventure. We have two main uses.…

LoungeUp Success Stories: Best Western Hotels & Resorts

Virginie Barboux, Deputy General Director in charge of Communication, the Digital and Guest Experience – Best Western Hotels & Resort Best Western Montcalm WHY LOUNGEUP? “We chose LoungeUp because it presented a solution that could fit with our strategic vision centered around the guest experience and also centered around the guest journey. We opted for…

Checklist for choosing your hotel software

— 7 minute read — Here are 7 important criteria to help you choose a software that won’t cause regret. These points should be verified with the publishers of the software that interests you, to make sure that the solution will correspond to your needs. For examples of solutions and a general overview of technological offers…

Transform the hotel stay into an “experience”

— 5 minute read — We hear it everywhere, the ‘customer experience’ is a hot topic, and even more so in tourism. And for good reason, investing in the experience could increase profits and customer loyalty.   WHAT IS THE CUSTOMER EXPERIENCE? In general In all sectors, the term ‘customer experience’ refers to the series…

The keys to an ultra-personalised stay

-5 minutes to read- Personalisation in the hospitality industry is by no means a new subject, however, travellers have constantly evolving expectations, and for hotels to keep up, the industry needs to be able to offer more than just personalisation; leading to ultra-personalisation.   What is “Ultra-personalisation”? Personalisation has already been around for quite a…

The importance of the social aspect in your client’s experience

–6 minute read– Re-imagine your hotel as a meeting point Today’s travellers want memorable experiences. Even if those mainly concerned are Millennials, this desire is becoming more and more transgenerational. As the globalisation of trade and the digitalisation of services is growing, there is a desire for people to discover local experiences with real physical…

Top 3 smart in-room technology to impress your guests

— 5 min read — Despite living in an increasingly millennial world, technology for the sake of technology can often be frustrating and futile. However, with guests open to discovering new technologies in hotels to help simplify and get the most out of their stay, it is more important than ever to provide that wow…

What software do I choose for my hotel? 2/2

— 6 min read —   Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…

What software do I choose for my hotel? 1/2

— 6 min read —   Nowadays the day-to-day management of a hotel cannot be done without the help of IT solutions. However, there are so many softwares available on the market that it is becoming increasingly difficult to differentiate between each one and their different functions. What’s more, these software are all constantly evolving…

Hotels with mobile apps mean more satisfied customers

— 2 min read —    J.D. Power have recently released a new guest satisfaction study of the hotel industry which focuses on seven key factors to determine overall guest satisfaction: reservation; check-in/check-out; rooms; food & beverage; services; facilities; and cost & fees. What is clear from the results is that the hotels that have…

The Importance of Text Messaging in the Hospitality Industry

— 6 min read — It feels like text messaging has been around since the dawn of time. In fact, the first text message was sent in 1992, from Neil Papworth wishing Richard Jarvis “Merry Christmas” 1. It was written on a computer because mobile telephones did not yet have keyboards that made it possible to…

The end of roaming charges in Europe

— 5 min read — As of June 15 2017, the end of EU roaming charges will mean that travelling within Europe will become even easier. Gone will be the days of dreading your phone bill after having spent a week using your 3G to navigate around an unknown city.  This will be a great…

What to Do with Your Guest’s Email Addresses?

— 5 min read —  No one can deny the importance of engaging with your hotel guests, and emailing is an indispensable tool to achieve this closer relationship. If you’ve read our last blog post you’ll already know the best ways to secure these important addresses. However, now that you have them, what should you…

5 ways to get your guests’ email addresses

— 5 min read —   There’s no doubt about it: getting your guest’s email addresses is important. They make up an essential element of your guest files, enabling you to contact them after departure to suggest they return again soon – and, even better, not via a third-party travel agency. It’s no wonder OTAs are so reluctant to give them up.  But…

Press Review Hospitality & Technology #January2021

¶ LATEST ARTICLES Tech challenges (and coronavirus) were the focus for rental managers in 2020 The short-term rental market has fared better than most segments of travel during the pandemic, although it has faced a different set of challenges. READ MORE ON PHOCUS WIRE   4 Technologies with Strong Impact in Hospitality Industry Various rising…

Press Review Hospitality & Technology #December2020

📎 LATEST ARTICLES 📎 The evolving traveler journey: 3 trends hoteliers must address today – PhocusWire The hospitality industry is navigating through a time of unprecedented change. The shock of COVID-19 pushed what was once considered preferential traveler expectations into industry standards faster than anyone could have imagined. Reviewing recent trends, hoteliers must prepare for three key shifts…

Press Review Hospitality & Technology #October2020

📎 LATEST ARTICLES 📎 What today’s travellers want in their accommodation – Expedia Group As Expedia look toward recovery, they are working to understand how travellers are thinking about leisure travel in the time of COVID-19 – their preferences, expectations of travel brands, and behaviours. They recently conducted a sentiment study with research experts to understand what…