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Hospitality & Technology Press Review #September

  Thinking Outside of the Trip: Enhancing the Customer Journey from Start to Finish (Applied Predictive Technologies) Customer experience is critical – so critical, in fact, that customers who had the best past customer experiences spend 140% more compared to those who had the poorest experiences. In the travel industry, customer experience has traditionally focused on…

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Hotels with mobile apps mean more satisfied customers

  J.D. Power have recently released a new guest satisfaction study of the hotel industry which focuses on seven key factors to determine overall guest satisfaction: reservation; check-in/check-out; rooms; food & beverage; services; facilities; and cost & fees. What is clear from the results is that the hotels that have mobile apps have a higher…

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Hospitality & Technology Press Review #August

  STR and Goole find string correlation between searches and hotel bookings (ehotelier) A joint study by STR and Google focusing on two major hotel markets shows search engine volumes correlate with increased hotel demand. Higher Google search volumes are strongly correlated with higher hotel demand levels, according to an analysis from STR and Google. Read…

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Hospitality & Technology Press Review #July

  Airbnb launching premium service to compete with luxury hotels (Independant) Airbnb is close to launching a new service that will match guests with quality-inspected home and apartments rentals. The product is intended to attract higher-paying travellers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels. Read the article…

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Hospitality & Technology Press Review #June

  Booking dominates leads for hotels in key European markets (tnooz) Interesting data released this week that shows the dominance of Booking as a source for hotel bookings in a number of European countries. In each of the five markets —UK, France, Germany, Spain and Russia— the Priceline Group-owned hotel booking site has pretty much…

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The Importance of Text Messaging in the Hospitality Industry

It feels like text messaging has been around since the dawn of time. In fact, the first text message was sent in 1992, from Neil Papworth wishing Richard Jarvis “Merry Christmas” 1. It was written on a computer because mobile telephones did not yet have keyboards that made it possible to write messages 2. Although initial take…

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Hospitality & Technology Press Review #May

5 ways to boost direct bookings for small hotels (Software Advice) In the hotel room booking wars, online travel agencies (OTAs) seem to be giving up a little ground, and it’s a great opportunity for small, boutique and independant hotels. Hotels that sell through OTAs must pay a commission, so direct bookings mean higher profit…

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The end of roaming charges in Europe

As of June 15 2017, the end of EU roaming charges will mean that travelling within Europe will become even easier. Gone will be the days of dreading your phone bill after having spent a week using your 3G to navigate around an unknown city. This will be a great achievement for the European Parliament, which…

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Hospitality & Technology Press Review #April

Hilton now offers digital room keys at 1,000 properties (Successful Meetings) Guests can now unlock their rooms using their smartphones at 1,000 Hilton hotels around the world. Read the article Lire la version traduite   How online reviews can make or brake your business (Frederic Gonzalo) I have written many times about the importance of…

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Three major hospitality trends to look out for in 2017

2017 being in full swing, we have put together a summary of the three major trends that are set to have an impact on the world of hospitality this year and how you can best tap into them. 1. IT IS BECOMING INCREASINGLY ESSENTIAL FOR THE GUEST EXPERIENCE TO BE MADE SMOOTHER AND EASIER In…