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★ Client Interview: GHM Hoteles

GHM Hoteles reached out to LoungeUp to digitalise its guest relationship The platform LoungeUp facilitates guest request management and streamlines the guest’s stay. The GHM Hoteles group, based in the Sierra Nevada (Spain), installed LoungeUp in their establishments with a specific objective in mind: to offer a smooth and digital guest experience which can be…

QR Codes Check Back Into Hotels

A QR Code (Quick Response Code) is a universal symbol composed of a sequence of characters (up to 7089 characters in comparison to the barcode’s 13). It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within an app. This form of technology has…

Online Reputation: It is not what you have been told

The continuing concerns that many hoteliers and marketing managers have about their online reputations are more than justified. There are very few businesses today that can afford not to be seen digitally. Consumers allow themselves to be influenced by the opinions shared by anonymous users,  a trend that took a long time to develop, but…

LoungeUp Success Stories: Playa Montroig Camping Resort

Playa Montroig Camping Resort calls on LoungeUp to digitise its customer relations The LoungeUp platform has developed a solution dedicated to the outdoor accommodation industry: Tipiz. This platform helps campsites to enhance customer experience and facilitate the daily life of campsite teams. The Playa Montroig Resort in Spain has decided to use this solution to…

Hotel CRM, the customer relationship management tool par excellence

CRM (Customer Relationship Management) software does exactly what it promises to do: manage customer relations. It is sometimes (wrongly) regarded as a simple emailing tool, or as a solution for managing business proposals.  In actuality, it is a combination of tools and connections which manage all of the hotel’s interactions with each guest through different…

Touchpoints not to miss during a guest’s stay

BEFORE ARRIVAL A hotel experience begins well before a guest arrives in their room. Unfortunately for guests at many hotels it begins with a standard, purely administrative booking confirmation sent by the Property Management System (PMS). This first contact is sometimes even the only communication a guest will receive before their arrival. This is the…

Mapping the Hotel Guest Journey

A traveller’s journey consists of a number of points of contact, each representing an opportunity for the hotelier to create a relationship with their guest.  At each stage of the guest journey amongst the vast offer of travel tech, you can find: The tools used by the guest whilst travelling The tools used by the…

The Power of Personalisation

The increasing customer expectation for personalisation pervades the hospitality industry. Customers expect marketers to tailor services to their wants and needs, and seek individualisation at every touchpoint. This increasing expectation and the change in consumer behaviour means hotels are often falling behind.  According to a recent study by Qubit, personalisation would significantly increase an establishment’s…

[STUDY] Ten Golden Rules on SMS To Improve the Guest Experience

WHY YOU SHOULD INTEGRATE SMS IN YOUR HOTEL’S ENGAGEMENT STRATEGY by Mathieu Pollet   INTRODUCTION SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay.…

★ LoungeUp Success Stories: Hotel Grandes Rousses

Hotel Grandes Rousses is a 4-star hotel made up of 106 rooms and suites situated in Alpe d’Huez, overlooking a breathtaking view of the mountain range. This establishment combines luxury with comfort  to offer beautifully decorated rooms and communal spaces. The hotel also offers a bar, a spa, a bistro restaurant, L’Espérance, and a local…

★ LoungeUp Success Stories : Alpapart Apparthotel

Alpapart is a group of five hotel complexes made up of 144 apartments and located in the heart of the Alps, in the ski resorts of Tignes and La Rosière. The group’s philosophy is to offer guests the independence of an apartment combined with the services offered by a hotel. As a long-term client of…

Press Review Hospitality & Technology #October2020

📎 LATEST ARTICLES 📎 What today’s travellers want in their accommodation – Expedia Group As Expedia look toward recovery, they are working to understand how travellers are thinking about leisure travel in the time of COVID-19 – their preferences, expectations of travel brands, and behaviours. They recently conducted a sentiment study with research experts to understand what…

Press Review Hospitality & Technology #September2020

  📎 LATEST ARTICLES📎 The travel industry will survive COVID-19, but with big changes – Fast Company  Fast Company asks the business leaders of Hyatt, Airbnb, Kayak and more to share their inside perspectives on how the COVID-19 era is transforming their industries. Here’s what’s been lost – and and what could be gained – in…

Press Review Hospitality & Technology #August2020

📎 LATEST ARTICLES📎 QR Codes Check Back Into Hotels – Blog  A QR Code is a universal symbol composed of a sequence of characters. It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within the app. The QR Code can be useful to hotels…

Event: SETT 2020 (Montpellier)

  3rd-5th November 2020, Montpellier  The Sett trade show, the European leader in outdoor hotel trade shows. Internationally recognised, the show is reserved for professionals (managers of campsites, gîtes, cafés, hotels, restaurants, bed and breakfasts, beaches, as well as local authorities, landscape gardeners, technical managers, etc.). The Sett offers tourism specialists a diversity of sectors…

Event: Food Hotel Tech 2020 (Nice)

13th-14th October 2020, Nice 📅 Tuesday 13th – Wednesday 14th October 2020 🕙 10h-19h 📍Nice Acropolis | Espace Méditerranée 1, esplanade Kennedy 06364 Nice cedex 4 – France ❗LoungeUp Stand: Stand B10 ℹ️ Link to event website  🎟️ Request a badge  Facebook Page

Events: Atlantica 2020 (La Rochelle)

13-15th October 2020, La Rochelle  NEW TRENDS – OUTDOOR HOTELS – EQUIPMENT AND LEISURE ACTIVITIES AT THE ATLANTICA DE LA ROCHELLE TRADE FAIR ORGANISED BY FDHPA 17 SEE YOU IN 2020 ON OCTOBER 13TH, 14TH & 15TH! Following a presentation by AFDAS, the new OPCO of the HPA branch will look back on its missions,…

Events: Atlantica 2020 (La Rochelle)

13-15th October 2020, La Rochelle  NEW TRENDS – OUTDOOR HOTELS – EQUIPMENT AND LEISURE ACTIVITIES AT THE ATLANTICA DE LA ROCHELLE TRADE FAIR ORGANISED BY FDHPA 17 SEE YOU IN 2020 ON OCTOBER 13TH, 14TH & 15TH! Following a presentation by AFDAS, the new OPCO of the HPA branch will look back on its missions,…