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Press Review Hospitality & Technology #August2020


QR Codes Check Back Into Hotels – Blog 

A QR Code is a universal symbol composed of a sequence of characters. It is the graphic equivalent of a URL which can, for example, open a webpage as well as launch certain operations within the app. The QR Code can be useful to hotels in a number of ways, but especially to showcase their digital services and to make it easier for guests to access them. Here are 10 examples of how a QR Code may be used over the guests’ journey. 


4 Reasons TAs are key to rebuilding industry – Travel Daily Media 

Technology is penetrating every part of the traveller’s journey, but a new report by Amadeus ‘From human touch to human tech’ suggests that human interaction is still a crucial part to attract and retain travellers. More than 40% of the travel sellers surveyed ranked it as a top factor for success. The figure is even higher if we look at agencies specializing in business travel, where deep knowledge of customer preferences and strong relationships are key. 


Humanising hotel brands during COVID-19 could encourage tourists to return – eHotelier

Study finds that crisis communication emphasising shared emotional responses to risks enables tourists to humanise the hotel, which can subsequently create an emotional attachment. This attachment can then increase tourists’ intentions to visit once the crisis ends, which is crucial if the industry is to recover. creates incentive with money back for travelers, waived commission for suppliers – PhocusWire is launching a travel incentive program in the United States that gives money back to customers and does not require commission payments from suppliers. The online travel agency’s customers in the United States who had to cancel their accommodation bookings due to COVID-19 travel restrictions will get a 15% reward if they rebook a stay at that same property by December 31, for travel through April. 


Skyrocket your guest reception by implementing these 3 strategies – eHotelier 

Tourists are more likely than ever to change brands if they feel like someone can raise the bar and offer even slightly better customer service. In such circumstances, the importance of first impressions becomes vital. 


Touchless tech: How hotels are preparing for a post-COVID guest experience – PhocusWire 

The shift toward contactless technology solutions has been developing for years, with hotels around the world offering digital check-in and digital room keys and in-room voice devices for some time. But COVID-19 has accelerated this trend, creating new demand as hoteliers look for ways to eliminate any element of the experience that could create a risk for either guests or staff.



Spain’s Parador Hotels – the country’s best-kept secrets – are back in business – The Telegraph 

In a sure sign that the Spanish tourist industry is finally back in business after its three-month shutdown, all 95 of the Paradores Nacionales have reopened their doors. Occupancy rates across the state-run chain of hotels, often located in buildings of historic interest or at sites of outstanding natural beauty, are said to average 76% since the reopening last Friday. Additionally, a brand new Parador has just opened in the Galician coastal town of Muxia and is fully booked for the rest of the summer.



Robot Butlers, Digital Menus are Hotels’ Latest Weapon Against COVID-19 – Bloomberg 

Set in the kelly-green hills of Ireland’s County Clare, Dromoland Castle is the type of getaway that never sits empty. Why would it, with a pampering spa tucked behind 16th century walls, a par-72 championship golf course, and more stars on travel review sites than in all of Hollywood? And yet, in the wake of Covid-19, the fairytale 450-acre estate—like many hotels around the world—closed its doors for safety in March.



Photo Credits: Pexels