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Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start. We’ve arrived at a stage where the common belief is that Amazon will make a big move into travel at some point, the question is just when it will happen.
The hotel industry has already given away large segments of its customers to online travel agencies like Booking.com and Expedia, and sharing economy brands such as Airbnb. And now it is at risk of losing even more market share to technology giants with massive budgets and a deep understanding of e-commerce strategy such as Amazon and Alibaba.
The hotel giant, which faces stiff competition from Hilton and Airbnb, uses the lab to get insights into the smallest details–from the shape of wall sconces to the location of electrical outlets.
Airbnb is launching a new tier of properties – Airbnb Luxe – with 2,000 high-end properties around the world that come with the services of a dedicated concierge. The launch of Airbnb Luxe is built on the company’s acquisition of Montreal-based Luxury Retreats in February 2017 and is an evolution of what had been called “Beyond by Airbnb.”
Airbnb Luxe: A First Look – Conde Nast Traveler
The latest extension of Airbnb’s home offerings will come perks like a driver, concierge, and childcare.
Business travelers are growing tired of meeting in outdated hotel spaces and working alone in their rooms. That’s why Hilton Hotels & Resorts is revamping its events strategy to strengthen its appeal to business travelers by upgrading the technology and design of its current offerings.
Google To Close its Mobile Trips App in August – Travolution
Google has announced that its Trips app will close at the beginning of August although many of its features will live on in its search and Maps products. In a message placed online the search giant said support for Trips will end on August 5 after which time users will no longer be able to use the app.
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Ten Golden Rules To Improve Guest Experience with SMS – HospitalityNet
Why and how you should integrate SMS to your hotel’s guest engagement strategy
SMS is one of the most personal communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personalised service providers like hotels would use this type of communication to ensure their guests have a great stay. Surprisingly though, most hotels don’t use SMS at all to interact with their guests.