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Hospitality & Technology Press Review #June2019




Ten Golden Rules to Improve Guest Experience with SMS– HospitalityNet

Why and how you should integrate SMS to your hotel’s guest engagement strategy. SMS is one of the most popular communication channels and by far the fastest one. It would seem only logical, therefore, that highly-personnalised service providers like hotels would use this type of communication to ensure their guests have a great stay. Surprisingly though, most hotels don’t use SMS at all to interact with their guests.


Tailoring the User Experience: Personalization, Customization or Individualization?– PhocusWire

Personalization continues to increase in importance both to travelers and the companies selling and/or operating travel services. It is now widely recognized that personalized experiences, both online and in real life, yield more satisfied customers as well as profitable brand relationships.


Google Trips Could Disrupt Travel Business– Search Engine Journal

Google announced they are bringing the ability to plan a trip to the desktop. They also announced a tighter integration between Google Search, Maps and Google Trips, with new features coming soon. Google Trips on the desktop receives data from your searches on Google Search as well as Google Maps. 


Hoteliers: Mobile Critical to Boosting Guest Experiences– Hotel Management

Even with high ratings for mobile adoption, there is room for improvement in elevating the guest experience and providing personalized services via mobile. Ninety-one percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences. 





LoungeUp Study Finds 98% of Links in SMS Messages Sent by Hotels to Guests are Clicked – Hospitality Technology

Guest Engagement Platform LoungeUp has completed a study on the effects of using SMS as a communication channel for guest engagement in hospitality. The study illustrates how SMS is potentially the most efficient channel to increase guest engagement in hospitality. 





Ten Golden Rules on SMS To Improve The Guest Experience – Blog

We have been working with hotels and implementing data management solutions and guest engagement solutions for years, and today we want to share some tips on how to improve the guest experience, engagement and loyalty.