Consumers are seeking personalization at all stages of traveler journey, including during stays at hotels, where they increasingly want recommendations and in-room amenities curated to their liking.
Industry Report: Innovation Strategy in Practice – Hospitality Net
How do global hospitality businesses tackle innovation? The Hospitality Innovation Report analyzes how different innovation strategies contribute to generating competitive advantages for hospitality businesses.
Reviews and ratings from prior guests carry more weight than a hotel’s brand name as consumers consider where to book future stays. A survey from Expedia Group Lodging Partner Services found guest ratings have a significantly stronger influence than brand value when consumers are picking a property.
Here’s How Much a 5-Star Hotel Will Cost You in 100 Popular Travel Destinations Around the World – Mental Floss
A chart spotted by Thrillist breaks down the cost of 5-star hotels in 100 popular destinations around the world. Travel site Asher & Lyric crunched the numbers, using data from TripAdvisor on the average cost of a weeknight stay at the five top-rated hotels in each destination. The analysis accounted for fluctuating costs from one season to the next, and the chart shows what you might expect to pay during the high season compared to other times of year.
Why you should integrate SMS in your engagement strategy. SMS is one of the most personal communication channels and by far, the fastest one. Though, most hotels don’t use SMS at all to interact with their guests. Here are ten golden rules to integrate SMS in your engagement strategy.
Mobile is Key To Boosting Guest Experiences Say Hoteliers – Hotel News Resource
A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences.
3 benefits of turning digital for your hotel – The hotel registration form or ‘individual police form’ is a document that attests the identity of a person who has stayed in tourist accommodation (hotel, residence, bed and breakfast, campsite, …) or in furnished accommodation rented to holidaymakers. How to turn this tedious task into an asset for the hotel?