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Hospitality & Technology Press Review #December2018

 

  MOBILE  

Gen Z reignites traveler affinity for mobile apps – Phocuswire

Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as organize and share their experiences on return. That might seem ironic given the number of trip inspiration and planning and travel journal and sharing apps and services that have gone by the wayside in recent years.

 

 

  DATA  

More than 500 million Marriott guests’ information was hacked. Here’s what you need to know. – Vox

The hack exposed guest information dating back to 2014. In a press release on its website, the company said it was first alerted that an unauthorized party had attempted to access its guest reservation database for its Starwood properties, which comprises hotel chains including the W and Four Points by Sheraton, on September 8.

 

 

  CRM  

Hotel CRM Reality Check – Vikram Singh

On January 20, 2017, I booked a hotel in Seville, Spain. That is also the day that Meliá Hotels & Resorts got my email address. Since my initial interaction with them, I have received 2-3 emails every month. After deleting some of the earlier ones, I was almost ready to “Unsubscribe”. Then I had an epiphany: how about I stay on the list and see how this multi-billion dollar hotel company handles its Customer Relationship Management (CRM), and in particular its email marketing campaigns.

 

 

  OTA  

TripAdvisor Launches Redesign to Hook the Non-Bookers – Skift

TripAdvisor touts itself as the world’s largest travel website in terms of traffic, but it has a problem: Millions of users browse the site every month and never end up clicking over to an advertising partner or booking anything. The company took steps to address the issue, as it launched a new homepage worldwide that provides a content and social feed to those users just stopping by for a look or perhaps some travel inspiration.

 

 

  TRENDS  

How engaging the silent traveler can improve the customer experience – Phocuswire

Over the past decade, the experience of booking a trip has changed considerably. For many travelers, that experience has shifted away from travel agents and moved online. With so many websites dedicated to helping travelers find the best prices and times to buy, it can be tough for customers to work out which experience is best. Therefore brands need to find ways to stand out in a crowded market.

 

 

   LOUNGEUP IN THE PRESS   

LoungeUp is launching a new product which allows hotels to interact with their guests via text message – Ifema

The SMS open rate stands at 98%, therefore offering hotels an excellent opportunity to communicate with guests in the most personal manner possible and to offer a level of service that meets the increasingly demanding expectations of today’s travellers.

 

 

   LAST MONTH’S MOST CLICKED ARTICLE   

Checklist for Choosing your Hotel Software – Blog

Here are 7 important criteria to help you choose a software that won’t cause regret. These points should be verified with the publishers of the software that interests you, to make sure that the solution will correspond to your needs.