6 Ways AccorHotels is Transforming its Digital Strategy – Hotel News Now
Maud Bailly, AccorHotels’ chief digital officer, explained the six ways the French hotel company is transforming its digital offering to better serve guests and ultimately to take share away from OTAs.
Here are 7 important criteria to help you choose a software that won’t cause regret. These points should be verified with the publishers of the software that interests you, to make sure that the solution will correspond to your needs. This checklist will guide you through the important points in choosing a solution.
Nearly a year after one of its largest investors — Paris-based hotel giant AccorHotels — debuted its own community hub strategy using a mobile app called AccorLocal. Hamburg-based 25hours Hotels is embarking on an experiment of its own to see if a similar strategy can work for the relative smaller and more intimate boutique hotel chain.
Booking has signed on to try a new blockchain-based data marketplace aimed at helping brands connect with users in emerging markets. Through its partnership with the new ODX, or Open Data Exchange, consumers will be able to access the Booking site with out paying for data.
Digital Marketers shift with trends, rising costs – Hotel News Now
Digital Marketing and e-commerce experts weigh in on trends and best practices to successfully market a hotel—especially amid pressure from owners to cut costs.
Traveler preferences: chat with humans vs. bots – PhocusWire
Chatbots have a broad range of applications for travel, from planning and booking to customer service. To date, many travel bots have been fairly rudimentary. They are either stateless (i.e., they respond only to questions as asked and do not keep track of the conversation) or semi-stateful (i.e., they have some ability to keep track of what has already been said, but their recall is limited to the current conversation only).
We hear it everywhere, the ‘customer experience’ is a hot topic, and even more so in tourism. And for good reason, investing in the experience could increase profits and customer loyalty.