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Hospitality & Technology Press Review #September2018

This month, single guest profiles as the key to hotel operations technologyTransforming the hotel stay into an Experience and Jogging routes from the hotel for sporty guests.

 

Digital news

Why Offering Local Tours and Activities is a Huge Revenue Opportunity For Hotels (PhocusWire)
Offering local tours and activities is a multibillion-dollar business, with the online travel agencies having shown a growing interest in this sector. Expedia alone is looking to grow its local tours and activities sales fivefold – from approximately $400 million a year to over $2 billion.
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Single Guest Profiles (Hospitality Net)
The key to Hotel Operations Technology lies in single guest profiles. The problems of Hospitality’s Digital Transformation: Guest data, scattered in multiple locations. For change to happen, the hotel industry needs a global and open solution.
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Are Hotels Finished with Just Being Hotels? (HospitalityNet)
The crossover is a big deal these days. I’m talking about businesses crossing over into unknown territory, expanding their identity into new products and services. AirBnb is becoming an OTA unto itself, with curated experiences and restaurant bookings already available (flight bookings are not far off).
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Blog 

Transform the hotel stay into an “experience”  (Blog)
We hear it everywhere, the ‘customer experience’ is a hot topic, and even more so in tourism. And for good reason, investing in the experience could increase profits and customer loyalty. But what is the customer experience? And how do you propose more than a stay to guests?
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LoungeUp in the press

Providing sporty guests with running routes during their stay(Journal des Palaces)
The Hostellerie de Levernois, a 5-star Luxury Relais & Châteaux Hotel in Burgundy, which is already equipped with the LoungeUp App solution, wanted to go further by offering to its guests fond of jogging the opportunity to discover the surrounding area whilst on a run or a walk.
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Last months most popular article 

Creating And Managing a Single View of the Guest With Data (Lodging)
Not long ago, the only data that resorts collected were guest’s names and emails. Today the hospitality industry is much more interested in big data and its impact on the guest experience. Most hotels and resorts have begun collecting unstructured data from both traditional and electronic sources. But creating and managing a single view of the guest requires more data, and a shift in focus.
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