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Hospitality & Technology Press Review #June2018

This month, 15 mind-blowing stats about digital trends in travel and hospitality, Marriott thinks it can win the home-sharing game and the keys to an ultra-personalised stay.



Digital news


15 Mind-Blowing Stats About Digital Trends In Travel And Hospitality (CMO)
For travel and hospitality brands, providing superb experiences starts long before their customers’ trip ever begins. No surprise, consumers are relying more and more on digital channels and platforms for all of their travel needs, from researching to booking. The following stats show just how much of a role digital plays in both the lives of travelers and the companies that service them.
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Personalisation – What Hotels Can Learn From Netflix (NetAffinity)
Personalisation is one of the main buzzwords dominating the industry and trends reports in 2018. Since the shift from offline and print advertisement to digital campaigns has taken place years ago, hoteliers are able to use digital and tools in order to provide users with a more personalised experience pre, during and post stay. But why should hospitality businesses take a new approach to customer experience?
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Watch Out, Airbnb: Marriott Thinks It Can Win the Home-Sharing game (Fast Company)
Marriott International has only been piloting its home-sharing program for a few weeks, but it’s already pretty sure it can win the home-sharing game. The 90-year-old hotel company teamed up with a company called Hostmaker for its London-based home-sharing pilot program, and in an earnings call last week, CEO Arne Sorenson hinted that it was going well.
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How Marketers Should Use Facebook’s New Trip Consideration Tool (PhocusWire)
When planning a future trip, many people may have a beach getaway or hiking adventure in mind – but they still may be wondering where to go. With Trip Consideration, Facebook is giving travel advertisers the opportunity to help consumers answer that question.
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Marriott Moments Expanded to Help Guests Find Local Experiences (Breaking Travel News)
Marriott is rolling out local-area expert recommendations, bespoke categories, and hand-curated lists of things to do on the substantially expanded Marriott Moments to help all travellers and locals discover experiences that speak to their passions.
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Google To Notify Those Who Leave Reviews When Business Owners Respond (Search Engine Land)
The new feature will be rolling out over the next few days. Google announced both on Twitter and in its forums that it will notify customers or users who leave reviews on Google Local results after owners respond to their reviews. Reviewers will receive an email notification when a business responds. Google also plans to add mobile push notifications at a later date.
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The Keys To An Ultra-personalised Stay (LoungeUp)
Personnalisation in the hospitality industry is by no means a new subject, however, travellers have constantly evolving expectations, and for hotels to keep up with these, the industry needs to be able to offer more than just personalisation; leading to ultra-personalisation. But what is ultra-personalisation?
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