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Hospitality & Technology Press Review #May2018

This month, Are you selling rooms or experiences?, TripAdvisor Sponsored Placements and 7 examples of content marketing campaigns.

 

Digital news

Is Your Hotel Selling Rooms or Experiences? (Travel Tripper)
Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not focused on hotel rooms. They’re motivated by the prospect of exciting experiences that chime with their personal interests. As a result, marketing efforts need to be pitched accordingly. When targeting people in the inspiration phase of travel, it’s important not to try and sell them rooms and amenities.
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TripAdvisor Launches Sponsored Placements Program For Hotels (Hotel Management)
With the rollout of sponsored placements, there’s a new way to get a top listing in TripAdvisor. TripAdvisor launched Sponsored Placements, a new advertising option that enables hotels to buy a sponsored advertisement on top of TripAdvisor’s page for that city. Previously you needed great reviews and rates to be at the top.
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Tiny Hotels are Hospitality’s New Sweet Spot (Quartzy)
In the decade since Airbnb was founded, travelers have seemed to fall into two categories: those who want to live like a local in an apartment, and those who want full-service amenities in a traditional hotel. For the former, rediscovering the finer elements of a hotel stay – like a chic hotel bar or room service coffee – is now possible thanks to a new trend: small, design-led hotels of about 10 rooms or fewer, placed in neighborhoods where you typically don’t find hotels or big hospitality brands.
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Seven Examples of Hotel Content Marketing Campaigns (Econsultancy)
When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website. Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd. Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey.
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Why the Hotel Lobby Is the Perfect Antidote to Airbnb (Skift)
“The power of a great lobby is a huge differentiator in hospitality. Hotels shouldn’t forget its power. In fact, they should double down” — Colin Nagy, head of strategy at Fred & Farid, a global advertising agency. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
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The Rise of Co-working Hotels in Asia (CNN travel)
In Asia’s major cities such as Hong Kong and Beijing, new hotels are incorporating co-working spaces to cater to remote workers and roving entrepreneurs. According to a 2017 report by Global Workplace Analytics and FlexJobs, the number of telecommuters in the US workforce has increased 115% over the past 10 years. It’s not just managers and human resources representatives who are adjusting to the work-style shift.
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