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Hospitality & Technology Press Review #December

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This month, the balance between automation and personal touch, Accor’s connected rooms, our top 3 smart in-room technology, and are concierges endangered by apps?

 

Finding The Right Balance: Three Ways That Hotels Can Automate Without Losing Their Personal Touch (Hospitalitynet)
Global peer to peer rental giant AirBnB recently earned the top spot on CNBC’s Disruptor 50 list, and in March of this year, after raising another $1B in funding, was estimated to be worth the same as traditional hotel groups Hilton and Hyatt combined. Despite legal issues in tourist hotspots including New York and Barcelona, the company remains extremely popular, putting traditonal hotels on the ropes with its wide range of homely and affordable accomodation options, as well as level of automated convenience which appeals to more independant travellers.
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AccorHotels Is Working On A Smart Room That’s Accessible and Personalized (Skift)
That AccorHotels is using the Internet of Things and other innovative tech to create more personalized and accessible guest rooms is an idea we can definitely get behind. But we wonder what the company’s plans might be to incorporate loyalty into the initiative. It would be crucial in adding value for Accorhotels, property owners, and guests.
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4 Mobile Marketing Tips for Hotel Owners (HospitalityNet)
Many brands are making use of the rising use of mobile phones to help them with their marketing strategy. One industry, in particular, is the hotel industry. Mobile marketing is becoming increasingly important in the hospitality industry, and it is looking likely that this trend is set to continue in the coming years.
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Online Travel Sites Are Getting Squeezed by Airbnb, Hotel Chains (Reuters)
Online travel booking sites Priceline and TripAdvisor took a beating from investors on Tuesday, highlighting how the companies’ once industry-disrupting model is under growing pressure from other competitors. Shares of TripAdvisor fell 23% on Tuesday, while shares in Priceline declined 13.5%. Rival Expedia’s shares skidded another 2.74% and are down 19% since Oct. 26, the day before the company reported weaker-than-expected third quarter results.
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6 Ways To Use Events To Increase Your Bottom Line [Infographic] (NetAffinity)
Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way. They could come in the form of a big football match, or concert coming to town, or alternatively, they could come on a smaller scale such as a local festival or community event.
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Travelers will embrace personalization and AI for a better travel experience (Phocuswire)
Google claims that the “friction in travel” makes it ideal for new technology and artificial intelligence-led services to come in and make improvements. Together with Phocuswright, Google conducted research into today’s traveler, and discovered that one of the biggest upticks in travel searches from recent years involved impulse, immediate, or otherwise “last-minute” travel.
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Are hotel concierges endangered by apps? Don’t bet on it (New York Times)
In an age when so many travel tasks can be done with an app, is the hotel concierge — that font of local wisdom with the connections to land a hot last-minute reservation — about to be superseded? Not according to Joanna Husk, who has been concierge at the Grand Hyatt San Francisco for almost 28 years and is a member of Les Clefs d’Or USA, the American chapter of the global trade association for hotel concierges.
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