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Hospitality & Technology Press Review #July

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Airbnb launching premium service to compete with luxury hotels (Independant)
Airbnb is close to launching a new service that will match guests with quality-inspected home and apartments rentals. The product is intended to attract higher-paying travellers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels.
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The hotel room of the future (eHotelier)
Take a spin back to 1950, and you’ll be sure to find a well written and animated article on the subject – the hotel room of the future. It’s an interesting subject for players in the hotel space, a culmination of unhinged literary creativity, and fairly logical projections based on the trends and technology of the day.
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How to walk guests when a hotel is overbooked (Hotel News Now)
Overbooking happens, but it doesn’t have to be a negative experience for guests who need walked. brent Gresham, area manager of The Spectator Hotel, said determining guests to walk due to overbooking is on a case-by-case basis, but it’s important to cater to their needs.
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Direct Bookings vs Online Travel Agency. What Hotels Need To Know in 2017 (Softinn)
Nobody can deny the impact and influence OTA has had on global travel and hospitality, connecting millions of travellers to hotel rooms online every year. OTAs became powerful and efficient by making the journey of booking a hotel less of a hassle for travellers. Travellers can check for hotel reviews, search for interesting places nearby and even look at different pictures taken by travellers for a review before they decide to travel there.
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Seven behavioural techniques to help you avoid negative TripAdvisor reviews (eHotelier)
What you really want to know is how to avoid those damning and damaging reviews which inflicts such heartache, anxiety and even anger. The business impact can be considerable; a ‘TrustYou’ study reveals that if the share of five-bubble reviews increases by 10 percent, the number of bookings increases by 10.2 per cent in Europe and 7.8 per cent in Asia-Pacific.
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